They were E – Existence, R- Relatedness and G for growth needs. In employment terms, people can achieve growth by learning new skills and earning promotions that increase personal satisfaction. Alderfer’s ERG theory suggests that there are three groups of core needs: existence (E), relatedness (R), and growth (G)—hence the acronym ERG.These groups align with Maslow’s levels of physiological needs, social needs, and self-actualization needs, respectively. One of the primary differences between these two theories is that Maslow’s theory has five ascending levels, and the ERG theory only has three levels. Some studies have found that David McClelland’s acquired needs theory can predict success in management. ERG theory suggests that, if needs remain unsatisfied at this higher level, the individual will become frustrated, regress to the lower level and begin to pursue those things again. The Differences Between Maslow’s Theory and the ERG Theory One of the primary differences between these two theories is that Maslow’s theory has five ascending levels, … “ERG Theory attempts to deal not only with how satisfaction by using the same set of concepts”. 1. The ERG theory suggests that more than one level of needs can cause motivation at the same time. In Maslow’s theory, needs are satisfied one at a time in a progression manner from lower to higher needs whereas in ERG several needs can be satisfied at one time despite of their level … In ERG Theory, if a higher-level need isn’t satisfied then the person may regress to seeking to satisfy lower-level needs (Frustration-Regression principle). Employee motivation is one of the key aspects of a successful business. Physiological- Food, Water, shelter 2.Safety or Security- protection against threat and deprivation. Maslow model suggested that in modern social worker has already satisfied their lower level need, so they are now motivated by higher needs. Maslow argues that “man lives by bread alone when he has no breed”, but Alderfer believes that he is still motivated somewhat by relationships with family and other primary groups. Security includes the need for safety, shelter, and stability. The main difference between Maslow’s Needs Hierarchy and Alderfer’s ERG Theory is the order in which needs are met. There seems to be some overlapping between esteem, social, … Sampson Quain is an experienced content writer with a wide range of expertise in small business, digital marketing, SEO marketing, SEM marketing, and social media outreach. This theory was established in order to better serve employees of different organizations. At a fundamental level, both of these theories fall under the umbrella of content theory of human motivation, with the basic assumptions that all people and situations are alike and that there is only best way to motivate people. Privacy Policy 9. Maslow maintained that a need must be satisfied before an individual can progress to a high need level (from safety to belongingness, for instance). Both theories share some similarities, but there are also some important differences. But how will we determine which of the three needs is more important to that person. ERG Theory The ERG Theory is a motivational theory derived from Maslow’s Hierarchy of Needs. Essays, Research Papers and Articles on Business Management, Hierarchy Theory of Motivation formulated by Maslow, Essay on Herzberg’s Theory of Motivation | Directing | Management, Maslow’s Theory of Motivation | Term Paper | Management, Informal Organisation: Types, Functions and Structure (With Diagram), Advantages and Disadvantages of Franchising. Mindful of this truth, American psychologist Abraham Maslow developed a theory of human motivation that included five basic needs that are arranged in a hierarchy, with some needs being more basic and primitive than others. ERG theory; ERG theory, which like Maslow's theory, describes needs as a hierarchy. 2. Maslow’s theory was further explored and refined by Clayton P. Alderfer, who developed the ERG theory that categorized human motivation based on existence, relatedness, and growth. PRactice Questions. NATURE OF THEORY: Maslow’s theory is rather simple and descriptive, the theory is based long experience about human needs. Moreover, propositions 3 and 6 listed above suggest that Alderfer’s need categories have an upward orientation, but “that do not require lower level gratification as an additional condition as Maslow’s theory does”. Terms of Service 7. The ERG theory does not offer clear cut guidelines. As Griffin has put it: “Perhaps the key insights to be gleaved from the need hierarchy view are that some needs may be more important than others and that people may charge their behaviour after any particular set of needs has been satisfied”. In other words, Maslow’s theory is that everyone’s needs progress through the specific five-level pyramid structure, whereas the ERG theory is that people satisfy their needs in different ways at different levels. 2. Content Guidelines 2. Similarities of Maslow and Herzberg Theory of Motivation. When an upper level need is not fulfilled, a low level need is activated. Let us suppose that he (she) will attempt to establish more friendships to satisfy relatedness needs. ERG Theory also shows that if the fulfillment of a higher-level need is subdued, there is an increase in desire for satisfying a lower-level need. Griffin has pointed out that ERG theory has a frustration-regression element that is missing from Maslow’s need hierarchy. Although the ERG theory assumes that motivated behaviour follows a hierarchy in the same fashion as suggested by Maslow, there are four major points of difference between Maslow’s theory and ERG theory. However, it groups an individual’s needs into three: existence, relatedness and growth needs. Before uploading and sharing your knowledge on this site, please read the following pages: 1. Alderfer argues that the need hierarchy operates in reverse. Clayton Alderfer revised Maslow’s hierarchy theory is known as ERG Theory. Physical needs include the need for air, water, food, and rest. The three levels of needs are: Existence Needs – This group of needs is concerned with providing the basic requirements for material existence, such as physiological and safety needs. Maslow's hierarchy of needs and ERG theory are classified as content theories because they are mainly concerned with identifying the elements and factors that motivate people and their prioritization. ERG Theory vs Hierarchy of Needs Theory. Alderfer gave three key categories of needs. ERG Theory has been depicted in Figure 2 below: Acquired Needs Theory. In an employment context, this need is met by earning money to pay for food and housing. ERG Theory is an Improvement from Hierarchy of Needs Theory. Following are the dissimilarities; Maslow’s main contention is hierarchy of needs, whereas Alderfer focused more on a continuum of needs than their hierarchical levels. The ERG theory is less rigid than Maslow’s “hierarchy of needs” theory, proposing that people may move down as well as up the hierarchy, depending on their aptitude to gratify desires. ERG Theory The ERG Theory is a motivational theory derived from Maslow’s Hierarchy of Needs. . Maslow vs Rogers Knowing the difference between Abraham Maslow and Carl Rogers and their humanistic theory could be of interest to you if you are in the field of psychology. Even though the priority of these needs differ from person to person, Alberger's ERG theory prioritises in terms of the categories' concreteness. Prohibited Content 3. All rights reserved. Maslow believes that these needs are satisfied in ascending order, progressing from the most basic to the most complex. Thus, ERG needs do not maintain sharp lines of demarcation. The Motivational Theories of Human Resources Managers, McClelland's Premise of a Theory of Needs, How the Theory of Maslow Can Be Applied to Organizational Development, The Difference Between Societal Marketing and Traditional Concept Marketing, Strategies for Managing Change: ERG Theory, Need-Based Motivation vs. Cognitive-Based Motivation, What Is Diversity & Examples of Challenges to Diversity, Three Theories Concerning the Sources of Motivation, Privacy Notice/Your California Privacy Rights. He has written primarily for the EHow brand of Demand Studios as well as business strategy sites such as Digital Authority. ERG Theory also shows that if the fulfillment of a higher-level need is subdued, there is an increase in desire for satisfying a … Thirdly, Maslow argues that needs tend to cease motivating people as soon as they are satisfied. For example, people who get frustrated in romance or friendship often overeat or ‘drink’ as a substitute for relatedness. theory is relatively new compared with Maslow’s need hierarchy. Clayton P. Alderfer's ERG theory from 1969 condenses Maslow's five human needs into three categories: Existence, Relatedness and Growth. In Maslow’s theory needs must be satisfied in sequence from the bottom to the top of the pyramid, one at a time. However, it groups an individual’s needs into three: existence, relatedness and growth needs. Social needs include the need for love, belonging, and inclusion. This point is illustrated in Table 13.1. Alderfer's ERG (existence, relatedness and growth) theory is built on Maslow’s theory. ERG Theory states that at a given point of time, more than one need may be operational. Maslow's need heirarchy What are some similarities or differences between Maslow & Alderfer? The three levels of needs are: Existence Needs – This group of needs is concerned with providing the basic requirements for material existence, such as physiological and safety needs. And our main prediction here is that managers should not rely too heavily on any one particular perspective to guide their thinking about employee motivation. Alderfer’s ERG Theory Vs. Maslow’s “Hierarchy of Needs” Theory. While Herzberg’s theory is an extension of Maslow’s theory of motivation. Relatedness refers to the need to form social interactions with other people, including work peers and supervisors. Clayton Alderfer reformulated Maslow’s need hierarchy theory. According to Alderfer human needs can be grouped into three groups called existence, relatedness and growth needs. This article will help you to make comparison between Maslow’s and ERG theory of motivation of employees. Touching onto Alderfer’s ERG theory he argues that Maslow’s theory is not flexible and as a result of this people may become frustrated as they are not able to move to the next stage. Similarities of Maslow and Herzberg Theory of Motivation First, as a replacement for five hierarchies of needs, the ERG theory assumes simply three. It is on the other hand applicable to rich and developed countries where money is less important motivating factor. Account Disable 12. Maslow and Herzberg provided the most popular human motivation theories used in the workforce. Maslow’s theory is descriptive, whereas the theory propounded by Herzberg is simple and prescriptive. Ego needs include the need for self-esteem and recognition, and at the top of the pyramid, is self-actualization, which includes the need for development, and creativity. ERG theory of motivation differs from Maslow’s theory of motivation hierarchy in the following ways : The lower need does not need to be satisfied that means if person satisfies needs at hand, does not take into consideration the satisfaction of previous need. Both theories are rooted in the idea that there are basic needs that drive people to do certain things and to behave in certain ways. However, there are some key differences between the two versions. The basis of Maslow’s theory is human needs and their satisfaction. This theory was established in order to better serve employees of different organizations. Alderfer’s ERG Theory. Disclaimer 8. Maslow’s Hierarchy was seen as not sufficient enough because of the idea that individuals could not go back and forth through the different needs. Image Guidelines 4. In short, the E.R.G. Maslow vs Rogers Knowing the difference between Abraham Maslow and Carl Rogers and their humanistic theory could be of interest to you if you are in the field of psychology. This theory says that an individual can satisfy any of the three needs first. ERG Theory is an Improvement from Hierarchy of Needs Theory. Maslow model suggested that in modern social worker has already satisfied their lower level need, so they are now motivated by higher needs. Another similarity is that both theories have a hierarchical framework, with primitive needs at the bottom, and more refined needs at the top. The third need is growth, which refers to the desire people have to build self-confidence and self-worth through achievement. Plagiarism Prevention 5. Copyright 10. This theory is a new concept as compared to the Maslow’s theory. The ERG theory , therefore, represents a more valid version of the need hierarchy.Although there is some evidence to counter the theory’s predictive value, most contemporary analysis of work motivation tends to support Alderfer’s theory over Maslow’s and Herzberg’s. Difference between Maslow Need Hierarchy Theory and Alderfer’s ERG Theory ERG Theory states that at a given point of time, more than one need may be operational. Difference between Maslow and Herzberg theory of motivation is that, Maslow’s theory is concerned about different levels of needs which affect the motivation levels of the employees; Herzberg’s two factor theory is concerned about the relationship between the … In several aspects while Alderfer’s theory is similar to the one given by Maslow; it redefines Maslow’s theory to simplify it. Huge Collection of Essays, Research Papers and Articles on Business Management shared by visitors and users like you. So it acknowledges that people can be motivated by a desire for money (existence), friendship (relatedness), and the opportunity to learn new skills (growth) all at once. 3.Social- Friendship, affection, belonging, Management, Function, Motivation, Theories, Comparison, Maslow's and ERG Theory. A close examination of Herzberg’s model indicates that for those employees who have achieved a level of social and economic progress in the society, higher-level needs of Maslow’s model (esteem and self-actualization) are the primary motivators. Abraham Maslow and Carl Rogers are two of the founders of Humanistic psychology. According to Maslow, an individual … The ERG word is derived from the first letters of each of these levels of needs. But empirical findings indicate that it may be a more valid account of motivation in organisation. Harmonizing to Alderfer human demands can be grouped into three groups called being, relatedness and growing demands. Maslow vs Herzberg Theory of Motivation Difference between Maslow and Herzberg theory of motivation is that, Maslow’s theory is concerned about different levels of needs which affect the motivation levels of the employees; Herzberg’s two factor theory is concerned about the relationship between the employee satisfaction and motivation levels. Griffin has pointed out that ERG theory has a frustration-regression element that is missing from Maslow’s need hierarchy. As existence needs are satisfied, for example, related needs become more important. The ERG need theory developed by Alderfer, condenses the five needs given by Maslow into three needs. If, for the same reason, the employee finds it difficult, or almost impossible, to become better friends with others in the work place, he (she) eventually gets frustrated and regresses to being motivated to earn even more money. In Maslow’s theory, there is a proper sequence of needs from lower to higher. Unlike in Maslow’s theory, needs at multiple levels can be pursued at the same time. © 2019 www.azcentral.com. Under existence, people have the basic need for survival and shelter. Maslow’s hierarchy of needs is often depicted as a five-level pyramid, with the highest need at the top, and the lowest need at the bottom. What then is the practical utility of the need hierarchy view? Both these theories are concerned about … Maslow's Hierarchy of Needs Maslow’s hierarchy of needs and Herzberg’s two-factor theory are compared and we try to find out what makes them similar and also different. Alderfer’s ERG Theory Vs. Maslow’s “Hierarchy of Needs” Theory The ERG theory is less rigid than Maslow’s “hierarchy of needs” theory, proposing that people may move down as well as up the hierarchy, depending on their aptitude to gratify desires. Secondly ERG theory does not presume a strictly ordered hierarchy. Maslow maintained that a need must be satisfied before an individual can progress to a high need level (from safety to belongingness, for instance). The answer is simple. Similarities and differences between Alderfer’s ERG theory of motivation and Maslow’s Needs Hierarchy Serious doubts have been expressed about the existence of the five distinct need categories, which Maslow hypothesized. Abraham Maslow, a psychologist, first published his need hierarchy theory of motivation in 1943. On the other hand, the Herzberg’s theory relies on reward and recognition. Let us now consider three popular content theories of motivation: Maslow’s need hierarchy theory, Alderfer’s ERG theory, and McClelland’s need theory. While Herzberg’s … Firstly, the two theories give differing interpretation of similar need categories. Uploader Agreement. Nevertheless, the ERG model differs from the Maslow’s need hierarchy theory in three respects. ERG Theory. Another difference is that Maslow believes each need is fulfilled one at a time in ascending order, whereas Alderfer believes that more than one need can be fulfilled at the same time. 3. Clayton Alderfer’s ERG theory modifies Abraham Maslow’s hierarchy of needs theory. There are several differences between the ERG Theory of Motivation and Maslow’s Hierarchy of Needs: 1. The ERG Theory talks about three levels of needs and is based on Maslow’s Needs hierarchy which proposes 5 levels of needs. Maslow’s theory and the ERG theory both seek to explain human motivation and how it affects behavior. Maslow theory of motivation came earlier than ERG theory of motivation, while Maslow theory was prosed in the year 1943 by Abraham Maslow whereas ERG theory was proposed by Clayton Alderfer after 2 decades of Maslow theory of motivation. Alderfer’s ERG Theory Existence Needs: The existence needs comprises of all those needs that relate to the physiological and safety aspects of human beings and are a prerequisite for the survival. On the other hand, ERG theory suggested that the failure to satisfy relatedness or growth needs will cause renewed interest in existence need. There is a great similarity between Maslow’s and Herzberg’s models of motivation. Alderfer ERG Theory Self-actualization 1. In fact, in the ERG theory, existence equates to Maslow’s first two levels of physical and security needs, relatedness equates to Maslow’s next two levels of social needs and ego needs, and growth equates to Maslow’s final level of self-actualization. The letters ERG stand for three levels of needs: Existence, Relatedness, and Growth. The ERG theory is based on the work of Maslow, so it has much in common with it but also differs in some important aspects. ERG Theory has been depicted in Figure 2 below: Figure 2: ERG Theory The individual, then, is motivated by those higher level needs until they are satisfied. Maslow’s Hierarchy was seen as not sufficient enough because of the idea that individuals could not go back and forth through the different needs. Second, the need hierarchy theory proposes a rigid step-like progression. For example, a worker previously motivated by money (existence needs) may have just been awarded salary increment sufficient to satisfy those needs. Clayton Paul Alderfer is an American psychologist who developed Maslow’s hierarchy of needs into a theory of his own. ERG theory applies the satisfaction-progression process described in Maslow's famous "Hierarchy of Needs" theory, so one need level will dominate a person’s motivation more than others. Abraham Maslow and Carl Rogers are two of the founders of Humanistic psychology. Dissimilarities between Maslows Hierarchy of Needs and ERG Theory. The ERG Theory talks about three levels of needs and is based on Maslow’s Needs hierarchy which proposes 5 levels of needs. Alderfer believed that needs are met simultaneously and in no specific order, while Maslow’s theory states that needs are met one by one and in a specific order (Alleydog, 1998). This paper is an attempt to compare and contrast Maslow's hierarchy of needs with Alderfer ERG theory. Alderfer’s ERG Theory Vs. Maslow’s “Hierarchy of Needs” Theory The ERG theory is less rigid than Maslow’s “hierarchy of needs” theory, proposing that people may move down as well as up the hierarchy, depending on their aptitude to gratify desires. Propounded by Herzberg is simple and descriptive, erg theory vs maslow the theory propounded Herzberg... Important to that person says that an individual ’ s theory is a motivational theory from... It may be operational as existence needs are met are concerned about … Nevertheless, the ERG does! 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